Configurators
Let your customers build their own product.
They choose, they design, they see the price instantly. You get a complete, error-free request — without doing the maths yourself.
Sound familiar?
A customer asks for a price. You reach for the calculator, your inbox and half an hour of your day. For one quote. And half of them don't even order.
What it is
Your customer builds the product right on your website: picking options, uploading a logo or design, and seeing straight away what it looks like and what it costs. Happy with it? Then the request lands with you complete and production-ready — no email back and forth.
What tends to fall under it
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Building a product in the browser, with the price on screen as you go.
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Uploading a logo or design and turning it into a production file.
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Letting the request land complete in your order system or your inbox.
What it gets you
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More requests — customers don't drop off over an unknown price.
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No more working out prices and typing them up.
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Error-free requests, ready for production.
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Your website keeps selling while you do something else.
Market research
What does a configurator typically deliver?
These are figures from research and public cases by others — not our own results. We show them so you can see what this kind of software does elsewhere; what it does for you depends on your process. Every figure links to whoever published it, so you can read it back at the source.
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2.5% vs 0.8%
Product pages with a configurator convert at around 2.5 percent, against roughly 0.8 percent without one.
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up to 50% fewer returns
When customers see in 3D what they are ordering, fewer parcels come back.
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90% fewer order errors
Public case from Coddin at Elektramat: alongside the error drop, order processing ran 75% faster. Another supplier's customer, not ours.
We are not attaching a promise to someone else's numbers. Want to know what it would save in your shop? We would rather work that out with you than guess.
From practice
What we have built with it
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Example ConfiguratorsBouw Configurator
Your customer puts their construction product together themselves, module by module, with the price on screen as they go.
Who it is for: Construction suppliers who assemble a fresh quote for every enquiry.
View this example -
Example ConfiguratorsOnderdelen Catalogus
A searchable catalogue where your customers filter by specification, see stock and order straight away.
Who it is for: Suppliers who relay what is in stock by phone and email.
View this example
Our own product
Our own configurator for neon makers grew into a product of its own: Mark2Form Neon. We built that one end to end — from designing in the browser to the production file.
From first call to live
How it works
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Intake
We walk through your process and find where the time leaks away.
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Proposal
You get it on paper: what we build, in what order, and the monthly fee that goes with it.
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Building in short rounds
Every round you see what is there and steer. No six months of silence.
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Delivery and upkeep
We host it, maintain it and stay reachable. That is part of the same monthly fee.